Updated By: Vanessa Rodriguez

Google Shopping has been an integral part of strategy for my eCommerce clients by driving Non-Brand disinterestedness and providing opportunity for continued expansion. In fact, I accept a client where Google Shopping alone accounted for 58% of full revenue so far this twelvemonth.

I wanted to continue to aggrandize on the success of Shopping campaigns, so I imported my Google Shopping campaigns to Microsoft Advertising Shopping. I found Microsoft'due south process to exist a bit less intuitive than Google and couldn't detect a really good resource. The following steps outline the process to getting your Shopping campaigns set up on Microsoft so you can go on success with your Shopping campaigns.

Step 1: Access the Microsoft Merchant Center.

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Step 2: Create Your Store.

bing merch

Step 3: Verify URL via Bing Webmaster Tools or by Validated UET Tag.

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Footstep 4: Create & Upload Your Product Itemize

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You tin import your Shopping Feed manually using a file, via FTP or past using the Google Merchant Center (GMC) Import tool.

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Step 5: Create Your Microsoft Shopping Campaign.

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Step 6: Add Production Targets.

I would recommend keeping this one to targeting "All Products" and then breaking our more granular ad groups by similar products based on type, toll/margin, etc. The "All Products" ad groups would never actually go live.

💡 Pro Tip:Microsoft Ads cannot show consummate data if your campaign has more than i million offers from the store. To see consummate data, go to your Entrada Settings and select Filter Products to narrow the offer listing to fewer than ane million items.

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Pace 7: Create Advertisement Group(s)

Create Ad Groups for your Shopping campaign sjst as you lot would for any other entrada. Prepare your ad language and locations targeting/exclusions.

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Step 8: Add Product/Product Grouping Targets

This is where I would recommend breaking out your advertisement groups into specific product groupings. For case, ane ad grouping may be designated for "New" Products and another for "Used" Products. Yous can likewise do this at the entrada level to better monitor the budget.

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Pace nine: Create Product Advertizing With Promotional Text.

Select production ad from the ad type dropdown. Promotional text is an optional text that is displayed when a user hovers over your product advertizing. If applicable, we highly recommend calculation to help boost CTR.

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Pace 10: Review All Settings & Thoroughly QA

We always recommend a second ready of optics (or 2) to review all intended campaign settings friction match actual campaign settings.

And that's it! 🙌 At present you tin launch your Shopping campaigns and get-go collecting data on Microsoft Advertisement.

Some helpful pointers before you get started are listed below:

  • Microsoft calls the product feed a "catalog".
  • Microsoft Merchant Middle only accepts products that are currently in stock so remove out-of-stock products earlier uploading the itemize.
  • Microsoft Catalog headers are slightly different from Google so pay careful attention to use the right headings.
  • If you employ Feedonomics for Feed Management on Google Ads, you can import this feed into your Microsoft Ads Catalog. Connect with your Feedonomics representative for more than data.
  • Files that are manually uploaded should be in .txt file format.
  • Boilerplate Position and Quality Score metrics for Product Ads reported in the interface are non accurate and should exist ignored.
  • Microsoft Advertising Editor is an easy alternative for getting Shopping campaigns/advertizing groups/production targets prepare that follows the same process outlined in a higher place. One thing to notation, yet, is that you cannot create the Product Advertisement campaigns in the interface, though y'all can create ad groups, product targets and ads.
  • Information technology is recommended that Aggregators are Blocked when creating your Merchant Middle Store.
  • If y'all use search partners in Shopping Campaigns, your defended Microsoft Advertising rep can provide you lot with a study to prove how placements are performing. From there, you can exclude poor placements.